Gentle, natural softening of smile lines on Wimpole Street, performed personally by a GPhC-registered Clinical Prescriber Pharmacist.
Book Your ConsultationThe nasolabial folds are the lines that run from the sides of the nose down to the corners of the mouth. Often called smile lines or nose to mouth lines, they are a completely normal feature of the face and deepen naturally with age, sun exposure and changes in the skin and underlying support. For some people they become more pronounced than they would like, and can make the face look tired or more aged than they feel. Nasolabial folds filler uses premium hyaluronic acid filler to soften these lines for a smoother, refreshed appearance.
At DimAllure on Wimpole Street in Marylebone, this treatment is carried out personally by Dima Alomar, a GPhC-registered Clinical Prescriber Pharmacist. The aim is always natural softening rather than complete erasure, because a face that still moves and expresses itself looks far more authentic than one that has been over-treated.
Understanding why these lines form helps explain why filler is approached the way it is. Nasolabial folds tend to become more noticeable for several reasons working together.
Because the cheeks play a role in supporting this area, the best approach is not always to fill the fold itself. Sometimes restoring support higher up gives a more natural result, which is why the whole mid-face is assessed rather than the line in isolation.
This treatment usually takes between 30 and 45 minutes. After the skin is cleansed, a topical anaesthetic may be applied for comfort, and the premium hyaluronic acid filler used typically contains a local anaesthetic. Product is then placed using fine needle or cannula technique, either directly along the fold, in the supporting cheek area, or a combination of both, depending on what will give the most natural softening for your face.
The treatment is deliberately conservative. Smile lines that are softened gently look natural, whereas an attempt to remove them completely can flatten the face and look unnatural. Many people achieve a pleasing result with a modest amount of filler, and treatment can be built gradually over appointments rather than overfilled in one sitting. Because the area is treated per millilitre, your exact requirement is discussed at consultation.
Every treatment begins with a consultation, which costs £50 and is fully redeemable against the cost of your treatment. Dima will look at your nasolabial folds in the context of your whole mid-face, assess your skin and discuss what is realistically achievable. Your medical history, medication and any previous treatments are reviewed, because suitability depends on the full picture.
This is also where expectations are discussed honestly. If your folds are very deep, filler may soften rather than fully remove them, and that distinction matters. You will always receive a candid view of what this treatment can achieve for you.
Recovery is usually quick. Most people return to their normal day without interruption. You may notice mild swelling, tenderness or small bruises around the treated area for the first twenty-four to forty-eight hours, which typically settles soon after. To support healing, we recommend avoiding strenuous exercise, alcohol and saunas for a day or two, and not pressing or massaging the area unless instructed.
Results typically last around nine to eighteen months as the body gradually metabolises the filler, after which a top-up appointment can maintain the softening. Because the product is hyaluronic acid based, it can also be adjusted or dissolved if you ever wish, which you can read about on our filler dissolving in London page.
When carried out by a qualified, experienced practitioner, this is a well-established treatment, but no injectable is entirely free of risk. Common temporary effects include swelling, redness, bruising and tenderness. Less common risks include lumps, infection, asymmetry and, very rarely, vascular complications. The area near the nose contains important blood vessels, so a sound understanding of anatomy is essential. At DimAllure, every treatment is performed by Dima Alomar, who has the training to recognise and manage complications should they occur.
Because the mid-face works as a unit, nasolabial folds are often best considered alongside the surrounding areas. Restoring support with cheek filler in London can lift and soften the folds more naturally than treating the line alone. Many people also notice lines at the corners of the mouth, which are addressed with marionette lines filler in London, and some choose to refine the lips with lip filler in London at the same time. Any combination is recommended only where it genuinely suits your face.
For a wider view of how these treatments work together, our dermal fillers in London hub gives a fuller overview.
DimAllure is a single-practitioner clinic at 2 Wimpole Street, Marylebone, London W1G 0EB, open on Wednesdays and Fridays. Every treatment is performed personally by Dima Alomar, a GPhC-registered Clinical Prescriber Pharmacist, with continuity of care from your first consultation onwards. The focus is on natural, conservative softening of smile lines and honest advice about what is achievable. If you would like to soften your nose to mouth lines with a prescriber who values restraint and proper assessment, we would be pleased to see you.
To arrange your consultation on Wimpole Street, please book now.
2 Wimpole Street, Marylebone, London. Personally administered by a GPhC-registered prescriber.
Book Your ConsultationNasolabial folds filler at DimAllure starts from £350 per ml. Because the amount needed varies, your exact cost is confirmed at your consultation. The £50 consultation fee is fully redeemable against your treatment if you proceed.
Nasolabial folds are the lines that run from the sides of the nose to the corners of the mouth, often called smile lines or nose to mouth lines. They are a normal facial feature that tends to deepen with age and changes in skin and support.
The aim is to soften rather than fully erase them. Very deep folds may be softened but not removed entirely, and gentle softening looks far more natural than an attempt to flatten the lines completely. Dima will give you an honest view at your consultation.
It depends on your face. Because loss of cheek support contributes to deeper folds, restoring support higher up sometimes gives a more natural result than filling the line directly. The whole mid-face is assessed to decide the best approach for you.
Most people tolerate it well. A topical anaesthetic can be applied beforehand, and the premium hyaluronic acid filler used typically contains a local anaesthetic. You may feel mild pressure as the product is placed.
Results typically last around 12 to 18 months. Premium hyaluronic acid filler is gradually metabolised by the body, so a top-up appointment maintains the softening over time.
Downtime is minimal. You may have mild swelling, tenderness or small bruises for the first 24 to 48 hours, which usually settles quickly. Most people return to their normal routine the same day.
Yes. Because it uses hyaluronic acid filler, the result can be adjusted or dissolved if needed. You can read more on our filler dissolving in London page.
When performed by a qualified, experienced practitioner it is well established, though no injectable is without risk. The area near the nose contains important blood vessels, so anatomical knowledge is essential. At DimAllure every treatment is performed by a GPhC-registered prescriber.
Every treatment at DimAllure is performed personally by Dima Alomar, a GPhC-registered Clinical Prescriber Pharmacist. You will not be passed to another injector at any stage.
DimAllure is at 2 Wimpole Street, Marylebone, London W1G 0EB, open on Wednesdays and Fridays. To arrange a consultation you can book now.